AI marketing tools became essential in both my agency work at Versed and AI projects at Elevaite. Here’s how I actually use them to deliver results for clients.
Everyone’s got something to say about AI in marketing. It’s either the next big thing or the end of human creativity, depending on who you ask. I’m somewhere in the middle. Because I’ve actually used AI marketing tools daily, working with real clients who expected real results.
Here’s what that experience taught me.
How AI Marketing Tools Became Part of My Daily Work
Quick question, have you ever felt overwhelmed trying to keep up with all the marketing tasks clients expect?
That was me before I discovered how powerful AI could be.
At Elevaite, I got my first real exposure to AI marketing tools. Managing chatbots for clients, building automation systems in GoHighLevel, testing personalisation at scale. This wasn’t theory. It was real client projects with real expectations.
That’s where I learned how useful AI could be in assisting clients and delivering results efficiently.
Then when I moved to Versed as a Marketing Coordinator, I brought that knowledge with me. Creating SEO content, scheduling social posts, managing campaigns. The workload was constant, and quality couldn’t slip.
But now I had AI in my toolkit. I used it to make my work smoother, more efficient, and faster while maintaining quality.
The shift from “maybe AI could help” to “AI is actually helping right now” happened faster than I expected.
Building an SEO Content Workflow with AI
Here’s something I wish I knew earlier, AI doesn’t write good content by itself. But it’s brilliant at helping you create content that actually works.
At Elevaite, I built a detailed workflow for article writing that used multiple AI tools at every stage.
I started with FRASE for keyword research, understanding what people actually search for. Then I’d jump into SEMrush to dig deeper into search intent, making sure the keywords matched the article I planned to write. Both tools have AI integrations now, which made developing my articles so much better.
I tested different approaches too. I tried the likes of Zimmwriter and Junia, which basically researches everything and writes the article for you. Sounds great, right? But I didn’t end up using it. I like being more in control of my articles.
So I compared different LLMs instead like ChatGPT, Claude, and Gemini. I wanted to see which one gives better responses when brainstorming and shaping ideas for an article.Turns out, Claude excels in certain aspects. ChatGPT is superior in others. So I use both, depending on what I need.
My research lives in Perplexity, and I’ve developed a detailed workflow that tells me exactly which prompt to use with which LLM at each stage of the article creation process.
The AI tools handle the heavy lifting, finding patterns, suggesting angles, speeding up research. But every decision about what actually gets published? That’s still me.
Through this method, we generated 3 solid leads in one month from AI-assisted content. Not bad for blog posts.
Here’s the thing though, the AI didn’t write those articles. It helped me write them better, faster, and more strategically.
Managing AI Chatbots That Clients Actually Love
At Elevaite, I managed chatbot projects using GoHighLevel, an all-in-one marketing automation platform.
My job was testing, maintaining, and optimising these chatbots to feel personal, not robotic. Because here’s what I learned, people can tell when they’re talking to a badly programmed bot. And they hate it.
The clients loved the personalisation. One client specifically mentioned how the chatbot responses felt genuinely helpful, not like generic automated replies.
That didn’t happen by accident. It came from training the AI on real sales interactions, understanding customer pain points, and constantly refining the prompts to sound more human.
On the flip side, I also built my own chatbot project with Appointwise to upskill. That was purely for learning, pushing myself to understand the mechanics better. It’s not client-facing yet, but it taught me a lot about what makes AI chatbots actually work.
What AI Marketing Tools Can’t Do (And Why That Matters)
Now, this is where it gets interesting. AI is powerful, but it’s not perfect.
Prompting is difficult. AI can hallucinate, giving you confident answers that are completely wrong. I’ve caught it making up statistics, misunderstanding context, or just producing nonsense that sounded good at first glance.
That’s why I always remember, AI is my personal assistant. Not my replacement.
Behind every AI output is a human doing quality control, applying critical thinking, making the final decision. That’s what ultimately delivers results to the client.
You can’t just press a button and walk away. You have to guide it, check it, refine it. The AI speeds things up, but the human ensures it’s right.
I learned effective AI prompting from Matt Zimmerman’s course, and honestly, it changed how I work with AI tools.
Before that, my prompts were vague. “Write a blog post about marketing.” And I’d get vague results.
After learning proper prompting techniques, I could get specific, strategic outputs. Clear instructions, defined tone, targeted audience, desired outcome. The difference was massive.
Continuous learning like this is essential. AI tools evolve constantly. What worked three months ago might not be best practice today.
Key Takeaways: Using AI Without Losing the Human Touch
I recently attended the Humanising AI event where industry experts discussed this exact challenge.
AI is inevitable. We can’t ignore it, and honestly, we shouldn’t want to. The efficiency gains are real.
But here’s what matters, we need to use AI without downgrading the quality of our work. That means keeping human judgment at the center of every decision.
AI helps me research faster, write better, automate smarter. But it doesn’t replace the strategic thinking, creative problem-solving, or client relationship management that makes marketing actually work.
So there you have it, my real experience using AI marketing tools for client work. Not the hype. Not the fear. Just what actually happens when you integrate AI into daily marketing tasks.
Want to see how I apply these AI tools in practice? Check out my portfolio where I showcase real marketing projects, including AI-assisted work.
I’d love to hear your thoughts on AI in marketing. Connect with me on LinkedIn or submit the form at the bottom of this page to start a conversation.